From 'post & pray' to plan and process at VB Group

Vacancies were posted online - and then it was mostly hope.
Post & pray, as she calls it.

There was no system. No strategy.
The HR consultants did recruitment "on the side". Not because they didn't think it was important, but because everything else took up all their time.
And that recruitment process? There really wasn't any.

But there was potential.
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VBGroup is a construction company with character. The ambition to grow. And the desire to attract the right people.
There was even an employer branding campaign in the pipeline: Born to Build.
Only no one had time to actually build that campaign.

And then Nienke came along.

‍Aclear mission: make recruitment mature.

Not with thick reports. Not with empty words.
But by improving the system, shaking up the organization, and giving real direction.

Nienke started as an interim recruitment professional with a double role:
Strategic leader of the employer branding campaign and booster of a completely new recruitment process.

From the first week she brought movement.
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What she found?

A team that wished - but was stuck in the old system.
So she started at the basics.

The employer branding campaign went back to the drawing board. Together with the team, the story was sharpened, recalibrated and converted into concrete expressions.
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No empty promises, but an authentic message that appeals to candidates - and that is already starting to bear fruit.

The recruitment system was also given a makeover.
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There will now be a platform that VB Group:

• works more efficiently
• collects data that works
• and has a process that grows with the organization

No more loose Excel sheets. No more endless emails.
But insight, overview and grip.

And the culture changed too.
Recruitment is no longer something you "just do".
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It is now seen as a profession. As a system. As a crucial link in the growth of the company.
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What this shows

Change doesn't start with tools.
It starts with someone who takes ownership.
Who has the guts to say, "This can be done better." And then also shows how.

Nienke brought not revolution, but evolution.
With peace. With direction. And with results.

About Nienke

Nienke is an interim recruitment professional with a clear style.
She brings strategy, but keeps it simple.
She thinks in systems, but always looks at people.

She is not one for the spotlight.
But she is the one who gets the engine running again.

And People&?

We brought Nienke on board this process.
And we saw up close how she made a difference with few words - and a lot of decisiveness.

But the real work?

That's what happens there. In the office, in consultation, between construction helmets and job ads.
Where an organization decided that recruitment should no longer be an afterthought.

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